Inside
Association Strategies
You can’t predict the future - but you can design it!
Volume 1 Number 2
Trident Communications • 31 Timber Lane • Hilton Head Island • SC • 29926
Nuclear industry reaches out to college students with message of national importance
By Rick Morris, President, Smith & Harroff, Inc.
rmorris@smithharroff.com
Electricity in this country is a national issue. The decisions made in Washington will impact the entire country, yet no energy issue is more important to individual consumers than their monthly electric bill. Congress will shape the future of nuclear, coal, wind, solar and other sources of electricity, but these facilities will be built in local communities.
Clean Energy America (CEA), a national grassroots speakers’ bureau sponsored by the Nuclear Energy Institute and managed by Smith & Harroff, Inc., operates at both the national and local level. Comprised of 24 young professionals in the nuclear energy industry, participants volunteer their time to travel the country to speak on various college campuses and conduct media interviews about the benefits of nuclear energy. In 18 months, CEA has visited 18 states and conducted 35 campus presentations. The speakers have been interviewed on nationally syndicated programming, and they stay in touch, with each other and the public, via blogging on the CEA site.If you ask any of the speakers about this grassroots effort, the most compelling part of the program is engaging with an undergraduate college audience or an interview with a local radio personality. It’s here that the speakers enjoy the opportunity to answer questions from students or listeners and fully explain the energy and environmental benefits of nuclear energy. Each CEA speaker is able to discuss their credible backgrounds, give in-depth responses and, in turn, they are perceived as a credible source of information on nuclear energy. A nuclear power plant operator, one trained in the safety culture of the industry with a background in engineering, can give a powerful and substantive answer to some of the concerns of the public.
Each speaker has a unique role within the industry and gains a wealth of experience from the trips as well as training in public speaking and media interviews. The program has the added bonus of grooming the next generation of nuclear industry professionals, who gain industry knowledge and public relations know-how throughout their time with Clean Energy America.
As a public education campaign, Clean Energy America merges national messaging, via the media and social networking, with a more personalized approach to students. The program seeks to establish a dialogue on a national and a local level. As our country debates the most beneficial and cost-effective energy strategies, solutions must be found that meet our energy security and environmental objectives, while being acceptable to the individual consumer.
Trident Communications | 31 Timber Lane | Hilton Head Island | SC | 29926




